At the age of 26, I was working for a cabinet shop as a designer/sales person. I admired that the company I worked for offered a $100 cash guarantee for clients if they were ever late on a project. The first time that I had a project that turned out to be "late" for a client, my boss refused to pay the $100 to them. I was so embarrassed by this and appalled at this unethical way of doing business.
It was at that moment that I decided to start my own company. I took all the years of learning my trade (from my father, a master Swiss immigrant cabinet maker), my college education, and the ethics I had learned growing up in parochial schools and put them to use. Most importantly, I knew I would deliver what I promised, on time, every time. Twenty two years later, our team is still delivering on promises each and every day.